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Craft a Creative Business: Making & Marketing a Successful Creative Business, by Fiona Pullen
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A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
- Sales Rank: #929095 in Books
- Brand: Pullen, Fiona
- Published on: 2015-01-13
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 6.75" w x .75" l, .0 pounds
- Binding: Paperback
- 224 pages
Review
Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. Anyone wanting to turn their hobby, craft or art skills into a successful business should read this clear, accessible and thorough guide.
Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding, and legal matters. The book has particular emphasis on online selling, plus information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets and featuring work in the media.
Workbox Magazine
If you are thinking of starting your own craft business then this book is for you. It is packed full of not only useful but totally essential information, encompassing everything from taxes and accounts to branding and marketing. Fiona's book not only explains to you why it is important to understand dry subjects like copyright and business law, but also presents it in such a way that it's actually pretty straight forward to understand. Often my brain hits the 'la-la-la-not-listening' button whenever I am confronted with this sort of subject matter but not with this book.
The layout means it is really easy to dip in and out of with important information easily found. I have tried to read plenty of other guides to running your own small business with limited success. But Fiona has taken her own advice in writing this book - she knows who her target market is: creative people wanting to turn their love of craft into a successful business.
Fabric HQ
From the Author
This is the book I wish I had when I launched my business.� Over the last 5 years I have learned many ways to promote your creative business for free, to rank well in search engines and reach your ideal customer base.
I have made this book easy to use with the content broken down into bite sized pieces of information supported by a very detailed index so you can go straight to the bit you need help with.�
If you follow the activities in the book you'll end up with a written plan for your business to help guide you through the next few years.
From the Inside Flap
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting up or working in the craft industry!
It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen"
Craig De Souza
CHA-UK
Most helpful customer reviews
6 of 6 people found the following review helpful.
A Must-Have for Crafty Business Starting
By Jamie
I really love this book. It delivers exactly what it promises. Lots of helpful advice, specific instructions, and easy to read. I've read other books on starting your own crafty business and they were not as helpful. They had too much fluff and too wishy-washy with "following your dreams." I wanted real action steps and how to do them. This book is just that!
3 of 3 people found the following review helpful.
Probably the best craft business advice book ever!
By Susan Dunlop
This is a must-have book for anyone thinking about starting a craft business, or indeed anyone already running one! Fiona is a minefield of information on crafts, sewing and business. I've been running a home-based sewing business for a few years now and this book did not disappoint. I'm learning things I'd never thought about and it's jam-packed full of useful advice. I especially found the social media advice extremely helpful as this is such a big part of business promotion these days. The thing I like about this book is that it's set out in a really easy to understand way and, in each section, you get activity suggestions to carry out which will help you along the way with starting (or improving) any craft business. I've bought business books in the past and quite frankly have found them quite tedious to read through. Fiona's book, on the other hand, is a refreshing and enjoyable to read. You won't regret buying this!
2 of 2 people found the following review helpful.
this book is a brilliant reflection of her vast knowledge and expertise in running ...
By Julia A Briggs
Having known Fiona over the past four years, this book is a brilliant reflection of her vast knowledge and expertise in running your own business in the creative industries. Her knowledge - particularly in social media, search engine optimisation, business analytics and tools to track your business progress - is second to none. It is true that many people in the creative industries have no business sense and many small businesses fail. In my view, this book should be a must read before you embark on a new creative business venture and will certainly help you avoid many common pitfalls. The format and design of the book is very easy to read and you will keep dipping into it, jot notes on it and use it as a workbook - my copy is now very well-thumbed! Thoroughly recommended.
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